In the early stages of my career, I was a marketing account manager for a small consulting firm, that provided services to start-ups and small businesses. While flexing my account management skillset, I was able to also provide consulting services for a top client, where I focused on brand management and event marketing strategies. This experience also gave me the opportunity to collaborate closely with a former ad agency President, who mentored me on the importance of creative storytelling and the power of marketing in building a brand.

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Seeking a change of pace, I transitioned into the nonprofit sector, where I found myself in an unfamiliar territory of product sales and program management. I took on the role of product program manager, and this experience shifted my perspective on leadership. Non-IT program management isn’t just about mediation or task delegation, it’s about leadership at every level. I became responsible for driving multiple projects from start to finish, ensuring each one aligned with the organization’s goals and was completed on time, within scope, and on budget. This role required me to wear many hats: I led, coordinated, and managed complex projects, while fostering collaboration across teams and maintaining strategic oversight to achieve successful outcomes. From leveraging data-driven strategies to boosting membership participation, your team is small, but your audience is large - 17,000 to be exact.

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After some time in the nonprofit world, I wanted to expand my impact while staying connected to mission-driven and consumer advocacy work. This led me to pursue opportunities within the public sector, where I spent 4.5 years as a Trainer (Community Liaison). In this role, I oversaw community initiatives and expansion strategies (outreach and engagement) for a statewide senior health insurance education program, including field marketing initiatives, lead generation, and public speaking opportunities. This deepened my understanding of adult learning theory and honed my ability to create educational content and curriculums that were both impactful and accessible - whether delivered in person or online. Facilitation of work shops and presentations played a huge part in this position, and it was there that I truly understood the profound impact of educating beyond the classroom, especially when simplifying complex concepts into real-world conversations. Additionally, I focused on optimal recruitment and onboarding initiatives, as well as training and operations.

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Following this, I served as Program Manager – Communications, Consumer Engagement and Outreach with ODOC’s Division of Financial Institutions for over six years. In this role, I led marketing and public relations strategies that effectively communicated the division’s critical role in enforcing regulatory compliance, fostering stakeholder engagement, and driving social impact. I also oversaw communications and managed community outreach initiatives, including the consumer education and complaints program, aimed at empowering and informing the public. To say I had a lot on my plate is an understatement. However, this role offered me invaluable opportunities for growth. Balancing leadership with hands-on involvement allowed me to refine my skillset, deepen my understanding of targeted audiences, and gain a holistic perspective on how strategic communication can drive tangible results. Additionally, I gained experience in generating creative solutions to solve business problems, and improve procedures and processes. 

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If you're looking for someone who blends deep audience insights with a results-driven approach to growth, let's connect. I’d love to discuss how I can help your organization make a lasting impact.